So, it may seem counter intuitive, but sometimes the easiest way to generate your own original content is to look at cliches in stories. Look at tired old plot elements and use some of them and reimagine others. And don't just rely on the stuff you know are cliches. Go looking. I know google turns out a ton of fantasy cliches and if you insert your preferred genre and cliches it will probably bring up a list.
For example: From this list, this is my favorite:
"Non-humans are very powerful and yet they don't rule the world."
Ooh, the things I could do with that. You could write a fantasy world based on why they don't use the world. You can write one where they do rule the world or one where they take over and those are just the three most obvious uses of this cliche. So get searching!
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